News From the Print Lab
Derby de Mayo, Cardboard Chic, and a Lesson in Building What You Need
A few weeks ago, I was knee-deep in planning our Derby de Mayo Open House — a mash-up of the Kentucky Derby and Cinco de Mayo that I’m honestly shocked isn’t already trademarked by a tequila brand.
...Moral of the story? When in doubt, don’t buy it. Build it. Especially if you work at a place where a substrate isn't just for ink.
Derby de Mayo Open House - Celebrating 25 Years!
The Project: The College Basketball Experience, a world-class entertainment facility that houses the National Collegiate Basketball Hall of Fame, wanted to deliver engaging visuals to improve their high-energy exhibits that place fans in electrifying game-like situations.
The Challenge: The goal was to turn their 41,500-square-foot facility into a fan zone with displays that can be updated regularly as exhibits change. The College Basketball Experience needed custom graphic solutions for walls, floors and windows to transform the space.
Print Industry News
When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.
If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.
Where there is writing, there is marketing, and where there is marketing, there is business. Check out our reasoning why great writing means great business.
