News From the Print Lab
Derby de Mayo, Cardboard Chic, and a Lesson in Building What You Need
A few weeks ago, I was knee-deep in planning our Derby de Mayo Open House — a mash-up of the Kentucky Derby and Cinco de Mayo that I’m honestly shocked isn’t already trademarked by a tequila brand.
...Moral of the story? When in doubt, don’t buy it. Build it. Especially if you work at a place where a substrate isn't just for ink.
Derby de Mayo Open House - Celebrating 25 Years!
The Project: The College Basketball Experience, a world-class entertainment facility that houses the National Collegiate Basketball Hall of Fame, wanted to deliver engaging visuals to improve their high-energy exhibits that place fans in electrifying game-like situations.
The Challenge: The goal was to turn their 41,500-square-foot facility into a fan zone with displays that can be updated regularly as exhibits change. The College Basketball Experience needed custom graphic solutions for walls, floors and windows to transform the space.
Print Industry News
Ask any small business owner and they’ll say that Labor Day sales are only as good as Labor Day marketing. But if you haven’t started yet, it’s still not too late!
If you’re ready to learn to write attention-grabbing headlines that get results, then look no further. Check out these steps for crafting compelling headlines.
When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.
